
"Make it simple, but significant."
- Don Draper -
More about Janice.
As a UX/UI Product Designer, I believe great digital products identify existing problems and address them with creative solutions that ultimately bring people closer together. That being said, I am passionate about creating usable, enjoyable, and accessible digital products.
Being an ESTP individual (MBTI 16 Personalities), I am naturally a curious person who loves to explore around, get to the root of the problem and solve puzzles in the moment. I have always been creative and love to see things in different perspectives. This leads me to pursue a career in UX/UI design after my undergraduate degree in Business Management at the University of Exeter. By combining my UX/UI design skills with the business knowledge I gained at university, I am ideally suited to act as a bridge between business goals and users’ needs. I have a background in UX Design, usability testing, and user research and experience using tools such as Figma, Adobe XD, Illustrator, and more!
Outside of work, I enjoy taking photographs and doing latte art. Oh, I am also a part time foodie, if you’re interested to know more about my food journal → @yat.yat.eat
I'm constantly seeking out to new opportunities and projects in Hong Kong. Feel free to connect, say hello, or if you're curious about what coffee I am drinking, pop me a message at janiceyat@gmail.com, or connect with me on LinkedIn

Janice's design process.
I usually apply the "Double Diamond design thinking" process whenever I receive a project.
I started off by defining the problem and exploring the subject area, before coming down to creating the end solution.
1. DISCOVER
Stakeholder Interviews
Stakeholder Mapping
Target demographics
2. RESEARCH
User Interviews
Surveys
Competitive analysis
SWOT analysis
Market research
Workshops
3. DEFINE
Story Telling
Empathy maps
User stories
User Personas
User Journey Maps
Affinity mapping
User flow
Sitemap
Information architecture
Jobs to be done
"How might we"
4. IDEATION
Product Planning
Feature Prioritisation
Low-mid-high Fidelity Wireframes
Iterations
Prototyping
Design system creation
5. TESTING
Usability testing
A/B Testing
KPI Tracking
MVP iterations